ARM & HAMMER™ Teams Up with Sports Broadcaster & Entrepreneur Erin Andrews to Tackle Life’s Messes with New Deep Clean Laundry Detergent

ARM & HAMMER™, one of America’s favorite laundry brands, has partnered with sports broadcaster and apparel line WEAR founder, Erin Andrews, to launch their brand new, most powerful formulas yet – Deep Clean liquid detergent and Power Paks. These new detergents penetrate set-in stains and odors without breaking the bank.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240507066724/en/

ARM & HAMMER Deep Clean Laundry Detergent (Photo: Blitz Creative)

ARM & HAMMER™ Deep Clean laundry detergents tackle the toughest messes from a busy lifestyle. These concentrated detergents attack stubborn stains and odors, from set-in spaghetti sauce to sweaty workout clothes, with pH Power Technology featuring millions of ionic micro-scrubbers that penetrate deep between fibers.

“Our new breakthrough innovation, ARM & HAMMER™ Deep Clean Stain and Odor detergents tackle tough caked-in stains and odors that linger deep, wash after wash,” said Laurie Kirschner, Senior Marketing Director of ARM & HAMMER™ Laundry. “Our goal was to create our most powerful laundry detergent to ensure a deep clean without digging deep into your pockets. We are thrilled to partner with Erin Andrews for the launch of Deep Clean detergents because she knows the importance of balancing a busy lifestyle on and off the field, and powering through to get it all done.”

Erin Andrews, brand ambassador, sports broadcaster, podcast host, entrepreneur, and new mom has integrated ARM & HAMMER™ Deep Clean detergent into her family’s busy lifestyle to ensure she always wins against life’s messes.

“In my world, there is never an off-season, so it's essential that my family's clothes are always clean,” said Andrews. “ARM & HAMMER™ Deep Clean detergents’ micro-scrubbers power out stains and odors, empowering me to tackle my days with confidence.”

Available in liquid and convenient Power Paks with two enticing scents, Sparkling Clean and Radiant Burst, Deep Clean laundry detergents are compatible with both standard and high-efficiency washing machines and perform excellently across all water temperatures.

ARM & HAMMER™ Deep Clean liquid detergents and Power Paks can be found at major retailers nationwide both in-store and online.

About ARM & HAMMER™ Laundry:

For more than 100 years, ARM & HAMMER™ Laundry Detergent and its maker, Church & Dwight Co., Inc., have provided quality and affordable products that directly benefit consumers and their local communities. With a wide array of products to satisfy all laundry needs, ARM & HAMMER™ is the go-to laundry brand for millions of American households. Visit www.armandhammer.com/laundry to learn more.

About ARM & HAMMER™

For more than 170 years, ARM & HAMMER™ continues to provide trusted and hardworking products consumers love. ARM & HAMMER™ has all your needs covered from cleaning and laundry to personal and oral care to pets. For more information, please visit https://www.armandhammer.com.

About Church & Dwight Co., Inc.

With a rich heritage of commitment to people and the planet for over 170 years, Church & Dwight is committed to conducting our operations in a sustainable and environmentally responsible manner using recycled materials in our cartons. We are continually assessing the impacts of our operations on the environment while developing, manufacturing, and marketing a broad range of consumer household, personal care and specialty products with sustainability efforts incorporated into our new product innovation including Arm & Hammer™, Xtra™, Trojan™, OxiClean™, Waterpik™, Therabreath™, Orajel™, Nair™, Viviscal™, Vitafusion™, Toppik™, Zicam™, Batiste™, Replens™, RepHresh™ and First Response™.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240507066724/en/